Why Is Digital Advertising Is Important? Digital advertising creates powerful opportunities to tell brand stories. Through ads on various devices and channels, marketers can reach larger audiences in a way that is real-time and increasingly personal. THREE REASONS FOR A DIGITAL FOCUS Your buyers are constantly on digital channels Marketers have Greater Targeting Capabilities. The availability of customer Intent Data Enables Personalization and seamless conversation. Digital Ad Types and Ad Design Pay-Per-Click (PPC) Search Ads Display Advertising Social Advertising READ MORE "All of your marketing channels should work together to coordinate the customer's experience".